Optimising your website is an ongoing work in progress once launched. There should be a level of ongoing SEO maintenance. Regular updates will improve website traffic and improve website search engine rankings.

This is to ensure that you are getting good visibility in search engine results page (SERP).

By optimising your website you can improve search results. Therefore, increasing search traffic to your site can improve your rankings for keywords. This will hopefully leading to click through to your site. In markets where Google is the top search engine, follow the SEO rules. Ensure you have a SEO compliant website to support search listings.

Fall foul of Google rules and your website performance may deteriorate. therefore leading to web pages appearing less in search results, leading to less business leads or sales.

I would always recommend working on what you can on SEO to improve your website performance before paying for social media advertising and anything else that you might think can improve your website traffic and sales.  Both work hand in hand, but paid advertising cannot make up for poorly optimised or lack of content, unoptimised images that can all affect your website SEO performance.


Some Questions To Consider When Looking At How To Improve Your Website SEO

SEO spelt with Scrabble letters
SEO to drive organic traffic

Compare website traffic channels are driving the most and the least amount of traffic to the website? Direct traffic, organic search traffic, social media and external referrals?  Find the weak areas and work to optimise these to increase your website traffic.

How long are people staying on your website, (bounce rate, check your Google Analytics). What pages are they viewing and what is their exit point from the site?

Review your website pages that are the most viewed. Analyse the reasons behind this and take some of the learnings from your website. Therefore to improve page SEO to increase search traffic.

Consider your website layout to improve your SEO performance. Ensure that relevant content is optimised and not buried in the deepest depths. 

If your website has many levels of navigation, this can affect how search engines crawl your website. The deeper search engines have to crawl, the less likely the content is to be ranked in search engines.

A good website layout will increase your SEO and improve your website exposure and improve site rankings.


Key Things To Understand About SEO and Your Website Traffic

  • Your on-page content is key to getting indexed and improve search engine rankings. If you do not like writing much, sadly search engines have not yet developed the technology to scan images. However, search engines can understand words, contexts and phrases (exact and broad). They are able to sort your content into suitable search classifications and index accordingly.
  • Content is also very important for optimising your website. SEO tools can measure the length of time people spend on your website pages to measure the level of relevance that page has (is it doing what it says on the tin?). The longer people stay on the page the lower the bounce rate. This is a contributing factor to a higher page authority score, which will improve your search engine ranking over time.
  • Stop with the waffle and flowery language and be precise about what you are talking about.  Most importantly, make sure you optimise your content which contains keywords.
  • I have seen sites that have a lot of content on them but are not being picked or indexed by search engines. This is because there is not an ounce of a keyword on them. Without relevant keywords and phrases, it is hard for search engines to index your website and rank your pages properly.  This will lead to lower visibility in organic search results. 
  • If you do ladies scarves, then say.  If you do 9ct gold handmade fine jewellery, then somewhere in your page title or Header 1, SAY IT!  Search engines are not psychic.  If it’s not written down then the meaning and context are lost.  All these words and phrases could make up potential keywords and increase your search engine ranking.
  • The only way people will find you is by typing your site in direct, or you appear on the never page of search engines. If you are not ranking for page 1, at push page 2, then you may not be found in search results.

Keywords = People’s intentions – what kinds of things are people typing into search engines when looking for your products or services?

  • To address the above points, Onwards and Up, to help you how to increase web presence. With top 5 free SEO tools to help you improve your SEO traffic, in the simplest form. You don’t need to be tech savvy to use or understand these free website traffic tools.  Just some common sense and thinking more about how your customer navigates and search for your products, rather than thinking about how YOU engage with it.
  • These free SEO tools will help you to identify the hiccups on why your site traffic is low and SEO analytics to improve performance. It can also help to optimise your business keywords to improve your search engine rankings.

Google Search Console

Google Search Console Free Seo performance tool

Google Search Console is a free website traffic tool offered by Google. that helps you monitor and maintain your website’s presence and performance in Google search engine results page (SERP).

It is made up of a variety of tasks geared towards improving the usability, usefulness and popularity of a website. This SEO performance tool enables you to act and work on these SEO measures to improve your website performance and influence the rankings. The tool also supports the analysis of potential business keywords, country performance, page website traffic and impressions through to the devices the site is accessed on.

You don’t have to sign up for Search Console for your site to be included in Google’s search engine results. Doing so can help you understand how Google drives search traffic to your website and how to get your site to the top of Google.


The SEO Support That Google Search Console Provides

  • How to improve search functionality. How Google sees your web pages, what information is it crawling to drive website search traffic.
  • Compares website traffic for search engine to analyse website traffic.
  • Who is linking to your website?  Learn who has created backlinks to your site and which external links are driving more traffic.
  • Tell Google about your site, ie the on-page content of your site so it is able to crawl and index effectively. Submit site maps.
  • Review wherein the process Google is in index your pages to appear in the search engine.
  • Receive notification of errors on your site performance and structural for you to then fix.
  • Disavow bad links to your site that may impact on site rankings and have no relevance or relation to what you do
  • Analyse data, see how many people found your site in search engine ranking performance results and how many clicked on it
  • Scheme mark-up completed for rich snippets. Are your product prices, company contact info, or events highlighted in rich search results?
  • What keywords you are ranking for and which words and phrases you can improve on and on which pages.

Google Analytics 

Google Analytics SEo free Tool

Google Analytics is a free web SEO analytic tool. This great tool measures your website traffic flow.  For most businesses, your website serves as a hub for all of your online traffic. If you are running any marketing activities such as search paid ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

Given that your website is the central hub of your digital presence, the SEO tool Google Analytics is the best way to get a holistic view of your website traffic. Therefore, the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics can help you track your digital marketing effectiveness, and improve website traffic.

“But my website platform already gives me performance data on people visiting my website”.

Yes, if you are using one of the many website platforms then you will have in-built free SEO analytics tools.  However, the data is usually topline and not very in-depth as customer journey and behaviour on your site. Therefore it does not give data on how to improve SEO of a website.

Your website platform also counts you as part of the visitors and sessions, which in Google Analytic tool, you are able to block out IP addresses you regularly access the website from.

Google Analytics SEO tool provides detailed customer navigation through your site, time spent on pages, page performance, mobile vs desktop functionality.  All this and more can be tracked through the website traffic free tool.


What to look for in Google Analytics?

Google Analytics can help to optimise your website for the following:

  • Analysis of unique visitors and page views. Where are users coming from to help identify new website traffic and customers.
  • Referrers and keywords (limited data), to improve your search engine rankings.
  • Entry pages. See which pages bring the most traffic to your website. Find high traffic pages that gain the most visits.
  • Exit pages and bounce rate. Understand where the user leaves the website, how long they stay on those pages. Identify areas that can be improved to reduce the bounce rate.

Test My Site

Another Google free website traffic tool is test my site with Google. An SEO page test tool that analyses the load speed of your website. This is very important as this is potentially where many customers can be lost.

With ever more consumers using mobile phones to browse the web, it is important that your site meets the relevant operating specification to keep those customers engaged and not off chasing another website.

Just load your website address into the site and the free Google SEO tool will do the rest of the work. It usually takes about a minute for it to analyse your website performance and then give you a page load speed SEO score and a brief overview.

Sign up and get a free website traffic report of your websites performance for free. The recommendations report will clearly lay out for you and your website developer to implement.

test my site with google SEO free tool
Test My Site with Google mobile speed results

In your Google Analytics, you can also get a further breakdown of your website SEO page speeds. Follow, Behaviour>Speed>Suggestions.  This will tell you what the page load speed score and what you need to address improving SEO performance across their loading times for mobile and desktop.

Test my site with Google is a great free traffic SEO tool. Check the website traffic of other websites and competitors in your industry.  Compare, identify their weaknesses and get ahead.


Top 5 website Issues That Affect Page Loading Speeds To Drive SEO Traffic

  • The size of your images. If they are too big, you should compress them so that the page can load quickly.  Page size should not be bigger than 800kb in total, fully loaded.

I know it can be a challenge, especially with optimising your homepage. The website homepage tends to be the largest page on your site due to the number of images and URL requests.

  • Plugins and website app functionality. As your site becomes more complex and adding additional functionality and features, this can sometimes slow down the load speed of your pages.

For example, test your site with website traffic checking tools, with and without certain apps. See if this makes a difference to load speed. Analyse and assess which plugins are important and maybe look for an alternative for support website activity.

  • The number of URL requests a website page makes can slow down page speed.  Keep your URL requests below 80 per page, to optimise page load speed.
  • Apps such as some of the Insta-shops/reels are examples that can sometimes slow download speed.  However, 9 times out of 10 it is not the app that is causing the problem. The size of the images you are posting on Instagram is usually a key player in this fault. 

Uploading 4.5mb images to your Instagram account will kill your website load speed. This is especially true if you have an Insta reel or images pulled through from your Instagram account that is more than 4 photos. Tried and tested!!

  • Think about compressing and resizing your images to less than 100kb before you upload them to Instagram to improve page load time.
  • How old or long have you had your current website template? Have you been receiving regular updates for your website template to improve its functionality? If it is an old template, has the website developer updated this so that it is mobile responsive? If not, and you don’t have a website developer to support you with the updates, it might be time to consider shopping around and finding a new template that can improve performance.

New World Order Google Says Mobile First.


Broken Links

Links are very important in the world of SEO. Whether it is internal links to validate web pages or improve SEO ranking or user experience; to linking to external sites to validate your information and give you credibility.  

However, with constant changes to your website or external websites you are linked to being updated, may lead to links being broken. This leading to the dreaded 404 wrong page alerts to appears where the page has been lost. Ensure you these are managed to improve online sales.

This does not affect your search engine ranking or indexing. This may mean that you may lose potential customers and any links that were referring to that page.  If you have backlinks from high rating domains, the loss of many of these may affect your domain authority score.  Websites with domain authorities above 30 are scores you want to ensure remain in place.

Whenever you are changing the content on your website and most importantly your URL’s that are linked to other pages internally and externally. Make sure you update relevant pages and inform third parties of the update URL details.  If the page is permanently deleted ensure you redirect the URL to an alternative page.

404 page not found error image SEO issue
404 Page error for broken links

Sometimes website links are broken without us knowing. It is important to regularly monitor the performance of your links and address any that are broken. Use the Broken Link Checker to make sure everything is in good working order. Fix them and inform any other websites that you are linking to the page of any changes you have made.

Websites such as WordPress have free plugins. You can add that will monitor and inform you when this arises on your site for you to fix.


Hoth Keyword Researcher

The HOTH SEO Tool keyword finder Free SEO Tools

The HOTH Keyword Planner free SEO tool helps find high volume terms that relate to your primary keyword.

Enter your keywords to find out what the search volume and alternatives for the keyword or phrase. With the Hoth keyword research tool, set it to the relevant country you are targeting, and it will provide you with data that is easily downloadable for you to analyse.

A useful SEO tool that works as a secondary source to compare against Google Keyword Planner tool if you are creating Google Ads. In some instances, it will also give you the cost per click if you wanted to create a campaign for targeting this keyword.


Final Notes

Improving your SEO website traffic takes time.  Be patient, as updating your website is an ongoing activity.  You won’t go from being ranked 50 in search, to number one overnight.  A selection of coordinated actions with some tweaking and testing will help to optimise your website and increase your search rankings.

Monitor your website traffic and pages over time through Google Search Console. It can take up to 6 months for updates to take effect and to see improvements to your sites organic traffic.


Want To Improve Your Website Traffic?

Onwards and Up provides a range of digital support services to improve your website performance. Check out our services to drive more sales and get a stronger online presence.

Services include:

  • Website building
  • Website audits
  • Keyword research and SEO know how

If you have any questions please contact us!


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