Emma Lawrence Jewellery
From Beads to Business: How Emma Lawrence Jewellery Found Her Sparkle!
Emma Lawrence is the creative force behind Spangle Fandango, now re-established as Emma Lawrence Jewellery. A North London JEWELLER that’s turning heads with her bold, unconventional designs. Emma’s journey from bead enthusiast to EMERGING business owner is a brilliant example of how passion, paired with the right support, can transform creative talent into commercial SUCCESS.
The Artist Behind the Brand
I just always I’ve always loved love beads. They’re exciting, so many different types, colours, shapes. Quite frankly, they’re probably one of the oldest forms of symbolic art.
Emma Lawrence, Founder
Website: https://emmaroselawrence.com/
Follow Emma Lawrence Jewellery on : Instagram
With a fascinating background in ANTHROPOLOGY and previous careers as both a librarian and primary school teacher, Emma brings a unique perspective to her craft. Her deep appreciation for ANCIENT CULTURES and global artistic traditions shines through in every piece she creates.
From Hobby to Business: The Reality Check
Like many creative businesses, Emma found herself at that crucial CROSSROAD, a growing collection of HANDMADE pieces and the tentative question: “Would people want to buy these?”
“I felt like this tiny, tiny drop in a huge turbulent ocean, even though I’m old enough and love jewellery, you realise you don’t actually know very much. You’re thinking, ‘Who’s going to even like my jewellery? Where does it sit in the world?'”
The challenges were real and numerous:
- Finding her place in the marketplace
- Choosing the right sales channels to support her business
- Building a meaningful professional online presence
- Getting noticed in a crowded digital landscape
Turning Confusion into Clarity
Our paths first crossed during the Goldsmiths’ Getting Started programme 2023, a dynamic week-long initiative designed to help TALENTED designer-makers transform their creative practice into thriving businesses. As part of the programme’s expert support network, Onwards and Up worked closely with participants like Emma, offering practical guidance on navigating the business LANDSCAPE.
This initial connection proved to be a turning point. “I’ve been very lucky to have found Toyin. She’s signposted a world that just feels like a bit of an amorphous blob!”
Working together, we developed PRACTICAL, achievable steps to boost Emma Lawrence Jewellery’s visibility and market presence. From optimising her Google presence to making VALUABLE industry connections, Emma’s business began to take shape in both the physical and digital worlds.
Making The Difference
Emma has enjoyed Onwards and Up approachable, down-to-earth style. “Toyin’s fun. She is very personable. You always feel like you’re talking to somebody that could be your mate. You don’t feel like she’s talking above your head. You feel like she’s actually guiding you along the way”.
Growth and Recognition
Since working together, Emma’s creative journey has blossomed into remarkable SUCCESS. In a fantastic achievement, she’s been selected as part of the prestigious Goldsmiths Shine Collective 2024, an exclusive showcase of emerging jewellery DESIGNERS. This recognition included a brilliant opportunity, a three-month pop-up shop experience that puts her UNIQUE designs in the spotlight.
Through building her confidence, Emma has truly come into her own as a networker and OPPORTUNITY-SEEKER. Her proactive approach to developing industry CONNECTIONS has opened doors she once thought firmly shut. This determination to reach out and forge meaningful relationships within the jewellery world has paid off brilliantly, she’s she now participates of in respected industry collectives including The Forge and Future Icons. These ACHIEVEMENTS highlight her evolution from passionate creator to growing brand in British jewellery design.
Looking Ahead: A Bright Future for Emma Lawrence Jewellery
Today, Emma’s outlook is decidedly optimistic, and with good reason. With her designs gaining RECOGNITION in such prestigious circles, Emma Lawrence Jewellery is perfectly positioned for even GREATER success. “The future is looking very bright”, she says. “I’m in a much more secure place than I was two years ago, definitely”.
Emma's Top Tips for Creative Businesses
Focus Your Digital Presence
“Have a clear sense of what you want to achieve in the digital space. You can’t do everything, so start with something achievable”.
Persistence Pays Off
“The only people that don’t make it are the people that give up. Don’t be afraid to ask for help, there are amazing people out there ready to support you”.
Share Your Vision
“Talk to people about what you’re trying to achieve. Connection is key”.
Onwards and Up Business Impact
Increased Online Visibility
Emma’s business quickly became more discoverable online. With practical steps and a guided introduction to Google tools, Emma gained the confidence to navigate the digital world. The result? Her brand is now easier to find, attracting the right attention in all the right places.
Website Transformation and Industry Connections
Emma’s website took on a new lease of life, looking and performing better than ever, after guidance and advice on improving website layout and user experience. Alongside this, she built a strong network of professional contacts through guidance and signposting from Onwards and Up, turning guesswork into genuine relationships. Emma now stands out and is connected to the right people who can help her business grow.
Building Confidence and a Strategic Path
Provided a clear strategic roadmap to build her business, Emma has shifted from confusion to clarity, and from doing everything herself to working smarter, not harder. She now has a structured plan and practical steps to follow, putting her in a much stronger position both operationally and mentally.
Support from Onwards and Up was the turning point. Emma went from feeling lost in the fog to steering confidently with a clear direction and the tools to reach her goals. With improved online visibility, a revitalised website, meaningful professional connections, and a strategic plan, Emma’s business is now set for sustainable growth and success.
Ready to transform your creative business? Let’s chat about how Onwards and Up can help you shine.