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Illicia London
Luxury Meets Digital Success
When sisters Ilham and Idil Mohammed founded Illicia in 2017, they brought something SPECIAL to the luxury handbag market. Their vision? Beautifully crafted Italian leather bags with a twist—interchangeable woven handles that let fashion-conscious women transform their look in seconds.
From their exquisite top-handle bags to their sophisticated totes, each piece speaks of Italian craftsmanship and innovative design. But like many AMBITIOUS brands, Illicia needed their digital presence to match their product excellence.
The Starting Point
Our journey with Illicia began at one of our practical workshops, ‘How To Get Ahead On Black Friday’. As part of our commitment to SHARING KNOWLEDGE, we provided all attendees with a free website SEO review. For Illicia, this initial review spotted three crucial areas for improvement:
- An unsecured website lacking SSL protection
- Oversized image files affecting performance
- Critically slow loading times across all devices
Keen to transform their digital presence before their upcoming spring/summer seasons, Illicia commissioned our comprehensive SEO Digital Audit. This wasn’t just about quick fixes—it was about building a ROBUST FOUNDATION for their online growth.
Our thorough analysis covered everything from user experience to technical SEO, delivering actionable insights that would transform their digital presence. With Paris Fashion Week 2019 on the horizon, timing was CRUCIAL.
Working hand in hand with the Illicia team, we:
- Built a secure, professional WooCommerce platform
- Created an intuitive navigation system that showcased their beautiful products
- Implemented comprehensive SEO improvements to boost their search visibility
- Set up essential tracking tools to monitor and improve performance
Before our work, Illicia’s website wasn’t even ranking for basic terms like ‘leather bags’ or ‘ladies handbags’. Through careful keyword research and strategic implementation, we helped them build visibility where it mattered most.
What made this project SPECIAL wasn’t just the technical improvements—it was our partnership approach. We worked at Illicia’s pace, understanding their immediate needs while building for long-term success. From setting up proper backup systems to optimising their beautiful product imagery, every step was taken with their business growth in mind.
This is what we mean by HANDS-ON SUPPORT. It’s not just about fixing problems—it’s about empowering brands with the knowledge and tools they need to grow with confidence.
Working with ambitious brands like Illicia reminds us why we do what we do. Their success story showcases how the right digital strategy, combined with expert support, can help fashion brands reach their full potential.
Toyin took on this project and completed the turnaround within a short space of time. She is very organised in her approach to get the best layout whilst creating a great user design experience. Her creative eye and her passion to own the project is undeniably rare. We will continue to work with her to build on what we have created.
Ilham Mohammed, Founder & Owner of Illicia
Ready to transform your digital presence? Let’s talk about how we can help your brand move ONWARDS AND UP.