International Buyers Programmes
Scoop International Fashion Show London Bringing Fashion to the World
Scoop International fashion show is a contemporary womenswear trade show. The show takes place at the iconic Saatchi Gallery in Chelsea, London annually in January and July.
Designers, fashion buyers and industry experts recognise Scoop as the UK’s leading fashion tradeshow. Scoop is an exclusive edit of sought-after fashion collections and emerging international designers.
Scoop International were looking to capitalise on its success and expand the shows reach to a wider international audience. Toyin worked with Scoop International to create an international buyers programme. The programme was to bring new buyers from overseas markets, to increase selling and promotional opportunities for exhibiting brands.
Work Carried Out
- Market research toidentify suitable markets and stores
- Engagement with international buyers
- Coordinating international buyers travel
- Setting up and coordinating tailored buyer programmes
- Brand and buyer introductions at the show
- Buyer feedback report
An increase in international buyers attending Scoop International. Securing new buyers from several leading multi brands boutiques, department stores and eCommerce platforms to attend the show. Buyers from over 15 different markets including, Hong Kong, China, Italy, Japan, Qatar, France, Spain, Central Eastern Europe region.
Get prepared for your next tradeshow check out, Are Tradeshows Still a Viable Route to Market?
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