Website SEO improvements Content Optimisation
Luxury Affordable Leather Handbags & Accessories
Bermuda Born is a luxury affordable leather handbag and accessories brand. A designer brand focusing on bringing the very best leather goods to their clientele.
The Founder of Bermuda Born Patrice Morgan has always been passionate about design. Having graduated from University in Atlanta GA, Patrice did not have the opportunity to work in the fashion field. This was her original intent. Instead, she returned to Bermuda and started a lifestyle magazine, which featured various fashion photoshoots.
Twelve years later, Patrice set out to get back into the fashion industry. She earned a degree in Product Design for Accessories from the London College of Fashion. It was here that Patrice fell in love with working with leather as a material. she gained an appreciation for constructing unique leather products.
Since then Patrice has been building her brand organically, one step at a time. Initially creating bespoke products while crafting her brand and future business.
Bermuda Born was launched in 2017. A Bermuda-inspired brand utilising colourful leathers that have been handcrafted by artisans in Portugal.
When customers carry a Bermuda Born bag, Patrice wants them to feel the warmth of the brand, of good times, spent on vacation and to feel confident carrying the brand’s high-end, yet affordable luxurious leather products.
I wanted to create versatile leather goods that appeal to a modern woman’s lifestyle. A woman who is multi-faceted and who often has a calendar filled with places to go and people to see.
With this in mind, the styles that I have designed serve a purpose for every occasion. Whether it be work, vacation or handling day-to-day activities.
Patrice Morgan
Bermuda Born Brand Ethos
Bermuda Born is Bermuda’s only luxury affordable handbag brand. It is heavily influenced by today’s modern traveller. At the heart of what Bermuda Born stands for is quality and timeless appeal.
We want our customers to cherish our products and to pass them from one generation to another.
Patrice draws her design inspiration from her island home. Her collection of products have been named after places and regions on the Island.
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When I engaged the services of Onwards and Up, it was initially for assistance with increasing my brand’s international exposure. However, after speaking with Toyin, she gave my business a thorough assessment of what would be needed to reach my business goals.
She identified some weakness and gave advice on how I could boost my company’s sales via my website.
Using her knowledge of Search Engine Optimization and her Shopify expertise, she was able to increase my engagement numbers and google ranking, to say the very least.
Toyin is an excellent communicator and a great teacher as well. I have learned so much from her. She has been an asset to my new and growing handbag brand.
Patrice Morgan, Owner & Director of Bermuda Born
Work and support provided by Onwards and Up
- Redesign of website layout to improve customer journey and SEO.
- Optimisation of existing content to increase traffic and customer. engagement.
- Improvement of website load speed.
- Guidance on social media strategy to grow and engage new audiences and drive traffic to the website.
- SEO tutorial -how to optimise and upload new content on Shopify store.
- Providing a selection of SEO guidelines to assist with future activity
Why not book a free 30-minute business consultation and find out how Onwards and Up can help you.