Onwards and Up

Top 5 SEO Tools to Improve Your Website Traffic

Optimising your website is an ongoing work in progress once launched. There should be a level of ongoing SEO maintenance. Regular updates will improve website traffic and improve website search engine rankings.

This is to ensure that you are getting good visibility in search engine results page (SERP).

By optimising your website you can improve search results. Therefore, increasing search traffic to your site can improve your rankings for keywords. This will hopefully lead to click through to your site. In markets where Google is the top search engine, follow the SEO rules. Ensure you have an SEO compliant website to support search listings.

Fall foul of Google rules and your website performance may deteriorate. therefore leading to web pages appearing less in search results, leading to fewer business leads or online sales.

Onwards and Up would always recommend working on what you can on SEO to improve your website performance before paying for social media advertising and anything else that you might think can improve your website traffic and sales.  Both work hand in hand, but paid advertising cannot make up for poorly optimised or lack of content, unoptimised images that can all affect your website SEO performance.



Some Questions To Consider When Looking At How To Improve Your W SEO

SEO to drive organic traffic

Compare website traffic channels are driving the most and the least amount of traffic to the website? Direct traffic, organic search traffic, social media and external referrals?  Find the weak areas and work to optimise these to increase your website traffic.

How long are people staying on your website, (bounce rate, check your Google Analytics)? What pages are they viewing and what is their exit point from the site?

Review your website pages that are the most viewed. Analyse the reasons behind this and take some of the learnings from your website. Therefore to improve page SEO to increase search traffic.

Consider your website layout to improve your SEO performance. Ensure that relevant content is optimised and not buried in the deepest depths. 

If your website has many levels of navigation, this can affect how search engines crawl your website. The deeper search engines have to crawl, the less likely the content is to be ranked in search engines.

A good website layout will increase your SEO and improve your website exposure and improve site rankings.


Key Things To Understand About SEO and Your W Traffic


Keywords = People’s intentions – what kinds of things are people typing into search engines when looking for your products or services?


Google Search Console

Google Search Console is a free website traffic tool offered by Google. that helps you monitor and maintain your website’s presence and performance in Google search engine results page (SERP).

It is made up of a variety of tasks geared towards improving the usability, usefulness and popularity of a website. This SEO performance tool enables you to act and work on these SEO measures to improve your website performance and influence the rankings. The tool also supports the analysis of potential business keywords, country performance, page website traffic and impressions through to the devices the site is accessed on.

You don’t have to sign up for Search Console for your site to be included in Google’s search engine results. Doing so can help you understand how Google drives search traffic to your website and how to get your site to the top of Google.


The SEO Support That Google Search Console Provides


Google Analytics 

Google Analytics is a free web SEO analytics tool. This great tool measures your website traffic flow.  For most businesses, your website serves as a hub for all of your online traffic. If you are running any marketing activities such as search paid ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

Given that your website is the central hub of your digital presence, the SEO tool Google Analytics is the best way to get a holistic view of your website traffic. Therefore, the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics can help you track your digital marketing effectiveness, and improve website traffic.

But my website platform already gives me performance data on people visiting my website.

Yes, if you are using one of the many website building then you will have in-built free SEO analytics tools.  However, the data is usually topline and not very in-depth as customer journey and behaviour on your site. Therefore it does not give data on how to improve SEO of a website.

Your website platform also counts you as part of the visitors and sessions, which in Google Analytic tool, you are able to block out IP addresses you regularly access the website from.

Google Analytics SEO tool provides detailed customer navigation through your site, time spent on pages, page performance, mobile vs desktop functionality.  All this and more can be tracked through the website traffic free tool.


What to look for in Google Analytics?

Google Analytics can help to optimise your website for the following:

  • Analysis of unique visitors and page views. Where are users coming from to help identify new website traffic and customers.
  • Referrers and keywords (limited data), to improve your search engine rankings.
  • Entry pages. See which pages bring the most traffic to your website. Find high traffic pages that gain the most visits.

Test My Site

Another Google free website traffic tool is Test My Site with Google. An SEO page test tool that analyses the load speed of your website. This is very important as this is potentially where many customers can be lost.

With ever more consumers using mobile phones to browse the web, it is important that your site meets the relevant operating specification to keep those customers engaged and not off chasing another website.

Just load your website address into the site and the free Google SEO tool will do the rest of the work. It usually takes about a minute for it to analyse your website performance and then give you a page load speed SEO score and a brief overview.

Sign up and get a free website traffic report of your website’s performance for free. The recommendations report will clearly layout for you and your website developer to implement.

Test My Site with Google mobile speed results

In your Google Analytics, you can also get a further breakdown of your website SEO page speeds. Follow, Behaviour>Speed>Suggestions.  This will tell you what the page load speed score and what you need to address improving SEO performance across their loading times for mobile and desktop.

Test my site with Google is a great free traffic SEO tool. Check the website traffic of other websites and competitors in your industry.  Compare, identify their weaknesses and get ahead.


Top 5 Website Issues That Affect Page Load S To Drive SEO Traffic

I know it can be a challenge, especially with optimising your homepage. The website homepage tends to be the largest page on your site due to the number of images and URL requests.

For example, test your site with website traffic checking tools, with and without certain apps. See if this makes a difference to load speed. Analyse and assess which plugins are important and maybe look for an alternative for support website activity.

Uploading 4.5mb images to your Instagram account will kill your website load speed. This is especially true if you have an Insta reel or images pulled through from your Instagram account that is more than 4 photos. Tried and tested!!


New World Order Google S Mobile First.


Links are very important in the world of SEO. Whether it is internal links to validate web pages or improve SEO ranking or user experience; to linking to external sites to validate your information and give you credibility.  

However, with constant changes to your website or external websites you are linked to being updated, may lead to links being broken. This leading to the dreaded 404 wrong page alerts to appears where the page has been lost. Ensure you these are managed to improve online sales.

This does not affect your search engine ranking or indexing. This may mean that you may lose potential customers and any links that were referring to that page.  If you have backlinks from high rating domains, the loss of many of these may affect your domain authority score.  Websites with domain authorities above 30 are scores you want to ensure remain in place.

Whenever you are changing the content on your website and most importantly your URL’s that are linked to other pages internally and externally. Make sure you update relevant pages and inform third parties of the update URL details.  If the page is permanently deleted ensure you redirect the URL to an alternative page.

404 Page error for broken links

Sometimes website links are broken without us knowing. It is important to regularly monitor the performance of your links and address any that are broken. Use the Broken Link Checker to make sure everything is in good working order. Fix them and inform any other websites that you are linking to the page of any changes you have made.

Websites such as WordPress have free plugins. You can add that will monitor and inform you when this arises on your site for you to fix.


Hoth Keyword Researcher

The HOTH Keyword Planner free SEO tool helps find high volume terms that relate to your primary keyword.

Enter your keywords to find out what the search volume and alternatives for the keyword or phrase. With the Hoth keyword research tool, set it to the relevant country you are targeting, and it will provide you with data that is easily downloadable for you to analyse.

A useful tool that works as a secondary source to compare against Google Keyword Planner tool if you are creating Google Ads. In some instances, it will also give you the cost per click if you wanted to create a campaign for targeting this keyword.


Final Notes

Improving your SEO website traffic takes time.  Be patient, as updating your website is an ongoing activity.  You won’t go from being ranked 50 in search, to number one overnight.  A selection of coordinated actions with some tweaking and testing will help to optimise your website and increase your search rankings.

Monitor your website traffic and pages over time through Google Search Console. It can take up to 6 months for updates to take effect and to see improvements to your sites organic traffic.


Want To Improve Your Website Traffic?

Onwards and Up provides a range of digital support services to improve your website performance. Check out our services to drive more sales and get a stronger online presence.

Services include:

  • Website building
  • Website audits
  • Keyword research and SEO know how

If you have any questions please contact us!

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